CarePICS
CarePICS is the first telehealth platform specifically for skin problems and wounds. I helped create new branding and user interface for their entire web platform.
Scope of Work
Branding
UI/Visual Design
Challenge
Outdated brand needs a fresh look
While CarePICS has developed market-leading technology, the design trend has been changed. The company wanted to refresh its existing elements and web application and create a new brand style guide.
Goal
Brand voice for everyone, unified experience through different channels
Our goal was towards the vision of simple and intuitive functionality for users to create a unified experience.
Process 1.
Branding
During the one-on-one interview, we asked our stakeholders how they would describe the company and the top three adjectives they want to associate with CarePICS.
“Care, Unify, Network”
Early Design Iterations
Based on the company's vision, We started with sketch symbols that represent the CarePICS brand well. The client specifically requested that they want to keep the original logo's essence but work toward an innovative solution.
Color Study
After the color study session, the client agreed blue and green color scheme is an excellent combination for the new look of CarePICS. We had several iterations to finalize which green and blue work the best.
Brand Guideline
After we finalized the new logo lock-up, We created a unified brand style guide that applies across all marketing and product assets, external collateral, web and mobile applications.
Before
After
Process 2.
Web Platform
Design
The CarePICS web platform's primary user is enterprise providers to effectively manage their patients and records of their wound progress. To understand how the existing platform functions, we had several stakeholder meetings, researched and gathered the web platform's requirements and specifications, and then we took a step into the design process.
Early Design Iterations
We made an effort to figure the main flow of the platform, Consults. The section was the most critical part of the design, where the clinical information is contained for each doctor-patient encounter.
